Top 5 Fashion Games Performance in South Africa Q2 2022

In the second quarter of 2022, the top 5 fashion games on a unified platform in South Africa demonstrated varying trends in downloads, revenue, and active users. This data, sourced from Sensor Tower, provides insights into the performance of these popular applications.

Makeup Master: Beauty Salon by Game In Life saw a fluctuating trend in weekly downloads, starting at 8.0K and peaking at 16.3K in early April, before gradually declining to around 5.3K by the end of June. Revenue for this app showed modest increases, peaking at $13 in both mid-May and late May. Active users also experienced a decline from 18.6K in early April to 8.9K by the end of June.

Dream Wedding! by MagicLab experienced significant growth in weekly downloads, starting at 1.1K in late April and reaching a peak of 24.3K by late June. Active users mirrored this trend, increasing from 1.0K to 36.6K over the same period. Notably, this app did not generate revenue during the quarter.

Vlinder Fashion Queen Dress Up by 31 Dress up Games saw an impressive rise in weekly downloads, peaking at 12.1K in early May but declining to 2.9K by the end of June. Revenue was modest, with the highest weekly earnings of $33 in late April. Active users also showed a strong presence, peaking at 23.8K in late May before slightly declining to 12.9K by quarter-end.

Hair Dye by CrazyLabs LTD had a consistent performance in weekly downloads, starting at 10.7K and ending at 3.9K. Active users showed a steady decline from 43.4K in late March to 23.5K by the end of June. This app did not report any revenue during the quarter.

Dress Up Games by Dress Up Makeover Girls Games exhibited stable weekly downloads, hovering around 5.5K to 7.5K. Active users saw a gradual increase from 14.3K in late March to 15.3K by the end of June. Similar to some other apps, no revenue data was reported for this application during the quarter.

For more detailed insights and trends, visit Sensor Tower.